Shit. Am taking a break from “career enhancement,” aka learning about digital marketing. It all began in late 2015 when I bought my domain name and set about building the website. For the record, I have had no paid help in any of this. But in the web of the digital world, it all starts with discovering one expert who shares basic how-to for free. One day in Fall of 2016, I discovered a guy who ran a multi-day virtual summit. I think it went on for 2 weeks. He interviewed at least 20 top-of-the-game digital marketing experts. The interview videos were available for free for 24 hours after they were live.
Have you ever stumbled over something that commanded your attention, your brain explodes in multiple colors? That was my reaction to this virtual summit. This is to be the next phase of my life.
I immersed myself in the videos while they were still free; on average about 90 minutes each. I took notes and recorded names. My list of mentors exploded.
I subscribed to these experts via email to get expert advice delivered to my inbox. From the original sources, I’ve expanded my network of sources. Digital marketing gurus generously share knowledge for free as a marketing strategy, so I took advantage of it.
Meanwhile, my website got built (for me, it’s been like me building a car with zero knowledge of mechanics, but there’s Google and YouTube!).
I am determined.
This business it a perfect fit for me, as if everything I’ve done up till now has lead me to it. It’s a huge tuna that will not be the fish that got away for something stupid like using the wrong size harpoon.
By the end of spring 2017, I had accumulated perhaps too much info. I have a pretty good idea of how it all works, but what about me? Where the fuck should I start?
That’s been my struggle during the summer now. Having been in sales for several years, I know different things work for different people. Your personality sets the vibe of your business. My copious notes are in this huge pink binder from probably 50 different successful digital marketers. I’ve paid for none of it, either!
So how to make it all relevant to my goals? Who knows – it’s all useful, but even I know you have to stop studying and start doing. So I happened to find a mentorship and support network – at an affordable price (such networks are usually extremely expensive – typically thousands of $s). So I joined it a couple of weeks ago. The car’s in drive and I’m hittin’ the gas.
Now back to the photo. To make a suit of armor, one starts with the burning desire, mentors or tutorials, advice on tools and setting up your own workshop – then finally actual metal. You’re gonna suck at first. You’re gonna hammer your thumb, the holes won’t line up, it’ll look stupid once you finish it, if you ever do. But you get better, keep at it until it looks the way you want it.